BUILDING BRAND IDENTITY
Sunshine and Happiness are two major values of this brand.
Stef owner of Apricity enjoys the outdoors. As a Montana girl, she was inspired to open Apricity as a way to combat the long winters. Every Montanan knows how the amazing warmth of the sun in the middle of winter feels.
Eaton Turner Jewelry
Eaton Turner Jewelry is a full-service jewelry store that has been serving the Helena area since 1885 making it one of the oldest jewelry stores in the nation.
Locations have changed, names have changed, but what has always remained the same in this family-owned business is the dedication and drive to serve the Helena community.
As times have changed so have styles. In order for Eaton Turner to continue being leaders in the jewelry industry they needed to look the part. Meaning time revamp their branding and marketing.
SCOPE OF PROJECT